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Examples of How the Media Influences Your Behavior [article]

"A brief candy cameo in E.T. — The Extraterrestrial immediately sent sales of Reese’s Pieces into orbit. Sales increased 65 percent after the film’s release. (Smithouser, Robert. Movie Nights, Tyndale House, 2002)

Following the debut of Charlie’s Angels, karate lessons for young women increased 50 percent nationwide. (Smithouser, Robert. Movie Nights, Tyndale House, 2002)

The scene in Mission: Impossible 2 of Tom Cruise’s mountaintop experience involving instructions received via his sunglasses caused Oakley sunglass sales to soar to $100 million in the quarter following the movie’s release — up 39 percent from the same quarter the previous year. Not a bad return on a $100,000 product placement investment! (Smithouser, Robert. Movie Nights, Tyndale House, 2002)

In 1988, a Dallas morning deejay asked his listeners to send him $20, without giving them a reason. Within a week, the radio station had received over $240,000. (Campbell, Stan, and Southern, Randy. Mind Over Media, Tyndale House, 2001)

“I remember being affected by the sex scene in An Officer and a Gentleman. … I was ten years old when I saw it and I still remember the guy who let me into the movie.” — Actor Luke Wilson (Legally Blonde, Home Fries)

“Also, [I got to see] the impact the show has on young people, which can be scary. One of the most terrifying things I’ve had happen was meeting a 7-year old girl in a grocery store who said, ‘I thought it was so funny when your roommate danced naked on The Real World.’ Until you experience that, you really don’t understand the impact that television has on kids.” — Matt Smith, of The Real World: New Orleans [PTC E-Alerts/PhoenixNewTimes.c

om, 9/9/02]

“Fans come in all the time looking for whatever it was Sarah Jessica Parker was eating. We get lots of people from Middle America through here several times a week.” — Magnolia Bakery manager Margaret Hathaway referencing the spike in popularity that the Greenwich Village eatery has experienced since it was included in an episode of Sex and the City two years ago [USA Today, 8/30/02]"

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